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Prerequisites

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Leads To

BU 822, BU 842

Restrictions

Must be enrolled in one of the following Levels:Graduate (GR)Must be enrolled in one of the following Degrees:Master of Science (MSC)Doctor of Philosophy (PHD)Must be enrolled in one of the following Fields of Study (Major, Minor, Concentration or Partner Institution):Management (MGMT)

BU 812

Marketing Philosophy & Theory

This course proveds a survey of the scholarly field of marketing. Studens are exposed to the history of marketing thought and the development of key theories and concepts related to the role of marketing. Prerequisite: Admission to the Phd management program.

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